How to Become Dangerously Good at Making Money

You were not born broke. You were recruited into it.

There is a trillion-pound machine built to keep you spending — and it recruited you to run it. It trained you to be a world-class consumer and taught you nothing about becoming a producer. Then it built a second prison inside your own head: a quiet, private ceiling on exactly how much a person like you is allowed to have.

This book is the way out. Not motivation — a defection manual: a step-by-step system for walking out of both prisons and becoming someone money cannot avoid. Because money was never luck. It is a skill. A current. And it flows to whoever runs the most charge.

Inside, you'll discover

• Why the hardest workers are so often the brokest — and the one shift that breaks the ceiling on your income for good.
• The five charges — Value, Offer, Leverage, Trust, Self (VOLTS) — that make you unavoidable to money.
• How the same offer can go from £4,000 to £40,000 without you getting one bit more talented.
• The two forms of leverage that need no team, no capital, and no one's permission.
• Why value is worthless until it is believed — and how to become trusted at scale.
• The hidden ceiling that snaps lottery winners back to broke — and the exact practice that raises yours.
• Your first-90-days plan: a week-by-week runway that turns the whole book into motion.

How the book is built

Fourteen chapters in three movements — The Inside Job, The Five Charges and The Defection — with a concrete exercise at the end of every chapter, so you don't just read it, you do it.

About the author

Matthew (Tolu) Olowoyeye is an entrepreneur, author and leader — Chief Executive Officer of Laud Travels and Lead Pastor of Jesus Brand Fellowship. He holds a degree in Communication and Advertising and is a member of the Institute of Strategic Management, Nigeria. In business and in ministry alike, his mission is the same: to develop leaders and prove that calling and professional excellence shape destinies.

The door was never locked from the outside. The key has been in your hand the whole time.